Malaysia Blue Ocean Strategy
The book the origin of the terms red and blue oceans comes from blue ocean strategy how to create uncontested market space and make the competition irrelevant.
Malaysia blue ocean strategy. How malaysia s government used the blue ocean strategy with 2 key projects the prison system and the urban transformation centres utc. Terdapat lebih daripada 80 jabatan dan agensi kerajaan melaksanakan 116. To achieve this the malaysian government is applying the blue ocean strategy principles of high impact low cost and rapid execution to national development through national blue ocean strategy. Blue ocean strategy example 1.
Major ideas of blue ocean strategy. One key blue ocean strategy tool used in the formulation and communication of the eleventh malaysia plan was the strategy canvas. To achieve this the government has adopted blue ocean shift process. Focuses on differentiation low cost to open up new market space.
In the 1890s the horse and buggy was the primary mode of transportation. The eleventh malaysia plan used blue ocean strategy tools and frameworks to formulate high impact low cost national strategies that are able to be rapidly executed. Blue ocean shift nbos malaysia is making a blue ocean shift in its national development as it strives to become an advanced nation by 2020. Recognized as one of the most iconic and impactful strategy books ever written blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
Nbos diperkenakan pada tahun 2009 dengan bertujuan bagi meningkatkan kecekapan sistem penyampaian kerajaan. Secara rasmi disingkat sebagai nbos ialah satu program yang dilancarkan oleh perdana menteri malaysia keenam najib tun razak. Chan kim and renée mauborgne takes a creative and systematic ways to forming strategies in both the public and private sector. To illustrate how blue ocean strategy can be used in a variety of industries we ll cover three very different industries automobiles computers and movie theaters.
Blue ocean strategy blue ocean shift are about how you can create new market space and make the competition irrelevant. National blue ocean strategy nbos nbos refers to the national blue ocean strategy or strategi lautan biru nasional blue ocean strategy bos which was founded and inspired by professor w. It is a roadmap to move you your team and your organization to new heights of confidence market creation and growth. The strategy canvas was used as a diagnostic and.
National blue ocean strategy.